GYMR – Public Relations : Getting Your Message Right®

FEATURED CASE STUDY

The Gordon and Betty Moore Foundation: Patient Care Program Launch

The Gordon and Betty Moore Foundation looked to GYMR to provide communications strategy, direction and execution for the development and launch of its new Patient Care Program, the Foundation’s first new program in nearly a decade. The program strives to eliminate all preventable harms by meaningfully engaging patients and their families in their own healthcare and developing a sy...

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Banner Alzheimer’s Institute

Banner Alzheimer’s Institute (BAI) is a Phoenix-based nonprofit that is becoming a major player in the Alzheimer’s field and a leader in a new era of Alzheimer’s prevention research. Through materials, messaging and media training, GYMR is helping BAI to raise its national profile; launch the Alzheimer’s Prevention Initiative (API), a groundbreaking international research co...

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Choosing Wisely

As part of the Choosing Wisely® campaign, GYMR worked with the ABIM Foundation, Consumer Reports and nine national medical-specialty societies to release lists of “Five Things Physicians and Patients Should Question.” Each group developed an evidence-based summary of five tests or procedures that are commonly used but not always necessary in its respective field of medicine...

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Digestive Disease Week

The AGA Institute tapped GYMR in 2007 to assist with media relations strategy and management for Digestive Disease Week®, the largest international gathering of physicians, researchers and academics in the fields of gastroenterology, hepatology, endoscopy and gastrointestinal surgery. Jointly sponsored by the American Association for the Study of Liver Diseases (AASLD), the America...

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